Blog

Photo of Ladies Who Power Lunch Event
Life

Connecting with new people

I attended an event on May 23, 2019, at Ottawa’s National Arts Centre, called Ladies Who Power Lunch. It was a networking event put on by Ottawa’s Ladies Who Lunch. Catherine Landry, CEO and Founder of Call Betty Marketing, runs the group, which has well over 30,000 members on 21

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Image of laptop with branding work on the screen.
Branding

Branding Adjectives

When working with new clients, I ask them to describe what emotions they want their company, personal or organizational brand to convey.

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Life

Tribute to Gizmo (1997-2018)

Gizmo (also known as Gizzy, Gizmeister, Gizzard, Mister Mo, Best Boy and Giz Wizzer) lived a long, full and decidedly Gizmodian life with his loving humans and best feline friend, Mitzey. In his youth, Gizzard roamed the lanes around his home like a gangster surveilling his territory. Occasionally getting into

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Final Logo
Branding

A Logo Rejuvenation

A recent project I enjoyed was updating a logo designed about 15 years ago. Like architects say of homes, this logo had “good bones”, even if some aspects of it were a bit dated. I knew that it was a good candidate for an update.  My clients also had only a JPG file

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X-ray of ankle
Life

I am on (bone) break.

Some of you will already know that I’m out of commission for the summer after a fairly freakish accident. Lots of people have been asking what happened, so I decided to post the scoop. The night of Sunday July 6, I was at the grocery store. Walking in the banana aisle,

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iOS7
UX

Neilsen Norman Weighs in on the Usability of Apple’s iOS 7

iOS 7, Apple’s operating system for their tablets and mobile devices, moves away from the skeuomorphic design that characterized earlier versions of iOS. The new look is drastically different from the previous operating-system iterations and it boldly parts with some of the conventions that Apple had worked hard to establish

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