Tag Archives | UX design

4 Reasons Your UX Investment Isn’t Paying Off

“EVERY DOLLAR SPENT ON UX BRINGS IN BETWEEN $2 AND $100 DOLLARS IN RETURN.” We all know the business case for doing user experience work: investing upfront in making products easy to use really pays off. It reduces project risk, cost and time while improving end user satisfaction, efficiency and effectiveness. (Don’t know the business case? […]

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What is User Experience design?

User experience (UX) is the perceived sum of interactions, both positive and negative, that an end user has with a product or service. Elements of UX include usability, usefulness, credibility and accessibility For a more in-depth information, read Jacob Gube’s What is User Experience Design? Overview, Tools and Resources in Smashing Magazine.

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