When working with new clients, I ask them to describe what emotions they want their company, personal or organizational brand to convey. Which words best describe what your brand must convey?

Below is a list that comes in handy if you draw a blank. Pick up to five adjectives that describe those emotions. Feel free to come up with your own, too.

Adorable
Adventurous
Artistic
Athletic
Attractive
Bold
Breathtaking
Bright
Calm
Capable
Caring
Casual
Charming
Cheerful
Chic
Classic
Clever
Colorful
Comfortable
Conservative
Contemporary
Convenient
Cool
Creative
Custom
Cutting Edge
Daring
Dark
Dazzling
Delicate
Delightful
Detailed
Dramatic
Dry
Dynamic
Earthy
Eccentric
Efficient
Elegant
Enchanting
Energetic
Ethereal
Exciting
Exuberant
Fabulous
Familiar
Fancy
Fantastic
Fashionable
Festive
Fierce
Flirty
Formal
Fresh
Friendly
Fun
Functional
Futuristic
Glamorous
Graceful
Grungy
Hip

Historic
Honorable
Industrial
Informal
Innovative
Inspiring
Intense
International
Inviting
Lively
Lush
Majestic
Minimal
Modern
Natural
Nautical
Nostalgic
Novel
Old
Organic
Playful
Pleasant
Powerful
Predictable
Professional
Progressive
Quaint
Quirky
Rebellious
Relaxing
Reliable
Retro
Revolutionary
Ritzy
Romantic
Royal
Rustic
Scholarly
Secure
Serious
Silly
Simple
Sleek
Smart
Somber
Soothing
Sophisticated
Stimulating
Strong
Stylish
Spunky
Tasteful
Tranquil
Trustworthy
Unconventional
Unique
Upbeat
Urban
Vintage
Whimsical
Wild
Witty
Worldly
Youthful

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